If you’ve been browsing the internet for the best tips on how to optimize your skin, you’ve probably bumped into sera along the way. If you haven’t, no worries either – the skincare world is a broad one, and it can sometimes be challenging to distinguish one product from another. That’s why we’re here to tell you exactly why these powerful bottles of skincare-goodies might just be what your routine has been missing. Skincare concerns, meet sera!
BOTTLED BOTOX AKA VITAMIN LIFTING SERUM
We love this one for so many reasons, it’s hard to know where to begin. Our powerful, anti-aging Vitamin Lifting Serum contains a high concentration of active ingredients and antioxidants to minimize and prevent premature signs of aging.
The golden ingredient in the mix is hexapeptide, AKA natural botox, which promotes collagen production and slows down muscle movement that leads to wrinkle formation. Together with amino acids, this wonder-ingredient also reduces fine lines, redefines, and strengthens the skin’s natural defenses to enhance a healthy and youthful appearance.
Oh, and did we mention it also contains skin-replenishing sodium PCA to ensure a dewy and supple finish?
SENSITIVE SKIN? INSERT VITAMIN E SERUM
Vitamin E – the restorative and anti-inflammatory ingredient that keeps our natural barrier strong and our skin perfectly smooth. With its protective properties, this indulging ingredient effectively defends the skin from extraneous threats, such as air pollution and sun exposure, to keep your complexion healthy and even.
We transferred all these wonderful properties to our Vitamin E Serum, where we combined them with the revitalizing and intensely hydrating effects of sodium PCA as well as the tissue-regenerating ingredient antarctine to create the perfect mix for treating sensitive skin.
So, if minimizing inflamed and flushed skin is on your to-do, this product might just be your perfect match.
GOODBYE DRYNESS, HELLO INTENSE HYDRA SERUM
If you’re dealing with dry, dehydrated, and flaky skin, look no further. Also enriched with sodium PCA (it’s no secret we love this ingredient and know you and your skin will too), our Intense Hydra Serum draws moisture from the surrounding air into the skin to apply lasting hydration deep within the skin layers.
Meanwhile, the protective and organic ingredient carrageenan forms a shield on the skin to keep the moisture encapsulated. The result? Thoroughly hydrated and plump skin with a smooth and luminous surface. Truly the ideal addition to your routine to keep dry and damaged skin at bay.
NO BREAKOUT ZONE WITH PORE MINIMIZING SERUM
Struggling with enlarged pores and stubborn impurities? We know just the product to introduce to your skincare shelf.
With a unique combination of zinc PCA and salicylic acid, our Pore Minimizing Serum works to diminish impurities and blemishes to enhance a smooth, even surface. The addition of salicylic acid exfoliates deep within the skin to gently unclog pores while preventing future breakouts from forming. Blended with zinc PCA, which effectively reduces sebum production and preserves the skin’s balance, your complexion will be left clean, soft, and energized with this smoothing facial serum. It’s a yes please from us!
HOW, WHEN, AND WHY SHOULD I USE A SERUM?
Let’s debunk one common misunderstanding: No, your moisturizer can’t replace your serum (or the other way around – even if your serum’s prime property is hydrating).
The formulations of sera are most often lighter than moisturizers, allowing them to penetrate deeper and more effectively into your skin. And whereas your moisturizer’s main property will be, well, moisturizing, the active ingredients in your serum will work to repair and rebuild your skin while targeting specific concerns – based on the product you choose.
To get the most out of your serum, you should apply it after cleansing and before your moisturizer. Implied: Don’t leave the moisturizer out either – it’ll seal in all the enrichment of your serum. Depending on your skin’s needs, you can use your serum every day or weekly – we promise this small, yet powerful step will leave your skin thankful.