Purity
Pollution is widely known to be a major generator of free radicals — these are unstable molecules that cause damage to our cells and trigger signs of premature skin aging. Protecting your skin against these harmful effects is one of the first rules of skincare. The Arctic water in woods_' products has never met human pollution. As the liquid form of Greenlandic glaciers and cold Arctic air, you can rest assured that our water is free from toxins, pesticides, and phthalates (chemical compounds primarily used to make plastic).
Absorption
The purity of Arctic water allows ingredients to work harder and absorb more effectively into the skin. In fact, the mineral level of the water used in our products is less than 50 TDS. This is a scientific measure of the dissolved content of substances (like calcium and chloride) present in a liquid. To put that into context, the World Health Organization (WHO) recommends drinking water up to 500 TDS — our products only contain a tenth of this accepted level. The Arctic water contained in our skincare products is some of the purest natural water you’ll find on earth.
Hydration
Hydration is the ultimate goal in every skincare regime. Put simply, it’s the answer to achieving soft, plump, and luminous skin. While drinking plenty of water is essential for a hydrated and balanced complexion, it’s also one of the most widely used ingredients in skincare products. Arctic water, in particular, is rich in oxygen. It therefore provides the intense hit of hydration that is vital for restoring your skin’s natural protective barrier.
Delivery
Arctic water is a powerful delivery vehicle for active ingredients. This enables the water to transport skin enriching ingredients, like antioxidants, directly into the epidermis, whilst maintaining the luxurious texture and consistency of all our products.
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