WORDS OF WOODS

The story behind woods_ copenhagen

From cold fjords and deep forests to steam stacks of buzzing metropolis and people on the go. woods_ copenhagen is raw nature and pure ingredients from natural sources high up north meeting busy urban life all over the world — to soothe, protect, nourish and keep skin in its natural element.

OUR STORY

CREATED BY SKEPTICS - Our mission is simple: Creating innovative clean skincare products formulated by experts with raw Scandinavian ingredients. Sourced in nature and backed by science. 

Why? In 2016 Martin Lyne, co-founder of international modelling agency Le Management, discovered that one of his two daughters, at the age of two, was heavily troubled with atopic eczema on a level that left him powerless and discouraged. This would be the start of a long and frustrating journey into the skincare-jungle in search for that specific product that could soothe, solve and support the daughter’s skin condition after several medical treatments. Martin couldn’t find a brand he trusted and decided to build his own. He teamed up with Scandinavian experts set out to reimagine skincare and troubled manufacturers for years by never settling for a product, that was not worked out to perfection. 

The result? woods copenhagen; an uncompromising and ultra-geeky skincare brand that applies innovative compositions of ingredients sourced in the Nordic nature - all effective, organic and natural - and carefully selected. First came a few carefully crafted yet potent products infused with the efficacy of the nature that surrounds us. The journey continues with a complete skincare line to solve, soothe and protect.

 woods_ copenhagen was established in 2017 on a set of strong, ethical values and a heartfelt passion to provide the purest, most effective and best possible skincare to our loved ones and our models when travelling around the globe. We insist on using only potent and powerful yet natural and pure ingredients, sustainable packaging and honest claims.

The water is sourced from a natural spring in northern Greenland, uniquely refreshing and untouched by man, where it is tapped without damaging the surrounding nature.

ARCTIC UNSPOILED WATER

Allowing Arctic spring water to be an integral component of ourproducts always seemed like the most natural choice when creating agame-changing line of sustainable and highly effective skincare.Pristinely clear and rich in oxygen, it is a natural source of hydration.The purity of the water and a low TDS allows ingredients to workactively and absorb much more effectively into the skin. WHOrecommends drinking water up to 500 TDS. The mineral level of thewater used in our products is less than 50 TDS.

The water is sourced from a natural spring in northern Greenland whereit is tapped by local Greenlandic workforce, without damaging thesurrounding nature. When shipped to Denmark, water is transported oncargo ships that would otherwise return empty from Greenland.

ECO FRIENDLY

We put as much heart and thought into our packaging as our formulas since it is our goal to be as eco-friendly and kind to earth as possible. As a natural part of our business cycle we continuously strive to reduce our carbon footprint. While 70 per cent of waste from the beauty industry is not recycled, we aim to choose sustainable and degradable packaging whenever possible. This is why all packaging made from paper is FSC certified and only sourced from forests operating in environmentally and socially responsible ways. Additionally, we only use recyclable glass, aluminium and virgin plastic.

NATURAL INGREDIENTS FROM THE NORTH

Deep blue fjords, snow-covered mountains, lush forests and precious berries. In the cold Nordic latitude, nature holds pure and fresh water from unspoiled springs and wild plants, herbs and berries with extraordinary properties. With the highest quality and purity standards and a commitment to both sustainability and performance, all our products are made from raw, pure and pollution-free natural ingredients full of anti-aging properties, antioxidants and essential omega oils. We choose our ingredients for their potency and efficacy, their natural, Nordic origin, and the sustainability of their harvest. Because the most powerful ingredients originate from raw nature itself.

SCANDINAVIAN BEAUTY: LESS IS MORE

Scandinavian design is distinguished by simplicity and minimalism. Clothes are comfortable and effortlessly chic; skin is clean and fresh. Our approach to beauty is holistic and we strive to find balance in all important aspects of health including diet, exercise and effective skincare. For us, less is definitely more — and a natural glow is more stunning than anything else. That’s why we are uncompromising when it comes to a product’s quality and performance: ingredients should be pure, natural and organic and, ultimately, they should work.

ORGANIC & NATURAL

What goes on your skin is absorbed into your bloodstream and ultimately led through your body. Therefore, adding harmful additives, synthetics, toxins and chemicals to your skin means exposing your body to unhealthy ingredients that will go directly into your system. Organic ingredients are grown without the use of synthetic fertilizers, herbicides and pesticides. Other than not harming your body, these ingredients make the products work better due to the fact, that they do not contain unnecessary irritants -they will work with your skin instead of against it. Besides the obvious benefits for your body and skin, organic ingredients have less negative environmental impact than those conventionally produced, since fewer chemicals are put into the air and water.

What goes on your skin is absorbed into your bloodstream and ultimately led through your body. Therefore, adding harmful additives, synthetics, toxins and chemicals to your skin means exposing your body to unhealthy ingredients that will go directly into your system.

VEGAN

Besides our lip balm, which contains natural bee wax, all our products are vegan. This means that they are free from genetically modified organisms, animal ingredients and animal by-products. Instead ingredients are derived from natural plants, herbs and berries full of vitamins, anti-aging active sand essential omegas. Furthermore, we make sure that there is no cross-contamination during our production process.