WORDS OF WOODS_
CREATED BY SKEPTICS
 
 

OUR MISSION IS SIMPLE:

Creating innovative clean skincare products formulated by experts with raw Scandinavian ingredients. Sourced in nature and backed by science.

WHY?

In 2016 Martin Lyne, co-founder of international modelling agency Le Management, discovered that one of his two daughters, at the age of two, was heavily troubled with atopic eczema on a level that left him powerless and discouraged. This would be the start of a long and frustrating journey into the skincare-jungle in search for that specific product that could soothe, solve and support the daughter’s skin condition after several medical treatments. Martin couldn’t find a brand he trusted and decided to build his own. He teamed up with Scandinavian experts set out to reimagine skincare and troubled manufacturers for years by never settling for a product, that was not worked out to perfection.

THE RESULT?

woods copenhagen_ an uncompromising and ultra-geeky skincare brand that applies innovative compositions of ingredients sourced in the Nordic nature - all effective, organic and natural - and carefully selected. First came a few carefully crafted yet potent products infused with the efficacy of the nature that surrounds us. The journey continues with a complete skincare line to solve, soothe and protect.

SKINIMALISM - A LESS IS MORE APPROACH

Netflix movie options. Cheap cologne. Unread emails. Sometimes, less is definitely more, and that goes for your skin as well - a healthy natural glow is more stunning than anything else. That’s why we are uncompromising when it comes to a product’s quality and performance: ingredients should be pure, natural and organic and, ultimately, they should work. We’d rather go for fewer highly active ingredients sourced in raw nature and merged in innovative formulations for a maximum effect without all the unnecessities than overdoing it resulting in one ingredient weakening another. This effortless-glow routine is simple, smart and sustainable.

POWERFUL INGREDIENTS FROM RAW NATURE

With the highest quality and purity standards and a commitment to both sustainability and performance, all our products are made from raw, pure and pollution-free natural ingredients full of anti-aging properties, antioxidants and essential omega oils. We choose our ingredients for their potency and efficacy, their natural, Nordic origin, and the sustainability of their harvest.

RESPONSIBLY SOURCED

The water is sourced from a natural spring in northern Greenland where it is tapped by local Greenlandic workforce, without damaging the surrounding nature. When shipped to Denmark, it is transported on cargo ships that would otherwise return empty from Greenland.

PURE ARCTIC SKIN WATER

Arctic spring water is an integral component of our products and a natural choice when creating a game-changing line of sustainable and highly effective skincare. The water serves as a vehicle for active ingredients, and we can all agree that a car moves more goods faster than your old squeaky bike. In fact, Arctic spring water has several essential benefits in our formulas:

Benefits - to name a few:

1) The Arctic spring water is rich in oxygen, it is a natural source of hydration making it an essential part of the skin’s natural protective barrier.

2) It has never met human pollution and is glaciers and cold arctic air in liquid form.

3) It is free from toxins, pesticides and phtalates.

4) The purity of the water and a low TDS allow ingredients to work actively and absorb much more effectively into the skin (Fact: WHO recommends drinking water up to 500 TDS. The mineral level of the water used in our products is less than 50 TDS)