Direct Marketing



Why do we use your personal information?

We use your personal information to send you offers, questionnaires and invitations via W-mail & SMS.

To optimize your experience at Woods Copenhagen, we send you relevant information, recommend products, send product reminders in your shopping bag and give you personalized offers. All of these are based on your purchase history, what you have clicked and the information you have provided us.


Who is responsible for your personal information?

The Danish company brand institute ApS is the data controller for any information you provide to Wcph ApS trading under the registered trademark Woods Copenhagen. Woods Copenhagen is part of the brand institute . You can read more about brand institute here:


brand institute ApS

CVR-nr. 40833714

Aaboulevarden 52, 3.

8000 Aarhus C




What categories of personal information do we process?

We use the following categories:

  • Contact information such as name, telephone number, e-mail & postalcode
  • What products and offers you have clicked on


Who has access to your personal information?

Wcph ApS is a Danish company trading under the registered trademark Woods Copenhagen. Woods Copenhagen is part of the brand institute ApS. You can read more about brand institute here:

Information forwarded to third parties is used only to serve you, by media agencies and technical vendors in distribution of the digital direct marketing you signed up for.

We never disclose, sell or exchange your personal information to third parties for marketing outside brand institute.


What is the legal basis for the processing of your personal information?

We process your personal information based on the consent you give us when signing up to our newsletters.

You can at any time revoke your consent to the processing of your personal information in connection with the direct marketing.

If you choose to revoke your consent, Woods Copenhagen will no longer be able to send you offers or invitations via email or SMS.

You can revoke your consent in the following ways:

  • By following the instructions in the individual marketing material sent to you
  • Writing directly to:


How long do we keep your personal information?

We store your personal information used in connection with direct marketing until you revoke your consent.

If you haven’t opened any our emails in one year, we will regard as you an inactive customer for a period of 12 months. 

Subsequently your personal information will be deleted.

Read our entire privacy policy by pressing here