Pollution is widely known to be a major generator of free radicals — these are unstable molecules that cause damage to our cells and trigger signs of premature skin aging. Protecting your skin against these harmful effects is one of the first rules of skincare. The Arctic water in woods_' products has never met human pollution. As the liquid form of Greenlandic glaciers and cold Arctic air, you can rest assured that our water is free from toxins, pesticides, and phthalates (chemical compounds primarily used to make plastic).
The purity of Arctic water allows ingredients to work harder and absorb more effectively into the skin. In fact, the mineral level of the water used in our products is less than 50 TDS. This is a scientific measure of the dissolved content of substances (like calcium and chloride) present in a liquid. To put that into context, the World Health Organization (WHO) recommends drinking water up to 500 TDS — our products only contain a tenth of this accepted level. The Arctic water contained in our skincare products is some of the purest natural water you’ll find on earth.
Hydration is the ultimate goal in every skincare regime. Put simply, it’s the answer to achieving soft, plump, and luminous skin. While drinking plenty of water is essential for a hydrated and balanced complexion, it’s also one of the most widely used ingredients in skincare products. Arctic water, in particular, is rich in oxygen. It therefore provides the intense hit of hydration that is vital for restoring your skin’s natural protective barrier.
Arctic water is a powerful delivery vehicle for active ingredients. This enables the water to transport skin enriching ingredients, like antioxidants, directly into the epidermis, whilst maintaining the luxurious texture and consistency of all our products.
The skin barrier and TEWL Skincare moisturizers are formulated to maintain the skin barrier’s functionality. The stratum corneum, A.K.A. the outermost layer of the skin, has multiple protective functions,...
Lesson one: Your skin microbiome – shortly put Your skin is your largest organ and your first defense against extraneous threats. Therefore, it comes as no surprise that it takes...
Uncompromising, result-oriented, safe Though numerous consumers believe that whatever beauty product they reach for will only do their skin good, lack of transparency and varying regulations in the beauty industry...
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