karen marie groth


By Team woods_
Karen marie groth
Hi. My name is Karen Marie Groth and I am founder and creative director of Beautyhero.dk Beautyhero is a Cph based online skincare destination focusing on sensitive skin. Besides our online boutique we do brand development for various brands within the field of skincare and lifestyle. We have had the pleasure of creating a value driven platform for Mario Badescu and MAGICSTRIPES. And now they are among the go to brands in Scandinavia. So proud of this journey.

skincare products

QUESTION: What is your current mood?
ANSWER: It´s Monday and all I can think of is coffee….  

Q: When do you feel most beautiful?
A: When I sing.

Q: Your favorite beauty tip?
A: That it works to do face massage every day.

Q: What is your favorite city in the world and why?
A: I have a soft spot for New York. It has been my home a few times and I went there in January, right before the pandemic hit and I miss it very much.

Q: How do you stay healthy?
A: I meditate and I do self care, a lot.

self care products

QUESTION: Who inspires you and why? 
ANSWER: My kids. Because they remind me of who I am and teach me patience and what it means to give love and receive love on a daily basis.

Q: What beauty advice changed your life? 
A: Use a soft, lukewarm face cloth to take off your face mask. And always use a facial spray right after your morning shower.

Q: What is the one thing you could never live without?
A: Pasta & Vermouth

Q: Do you have any hidden talents? 
A: I have spent 15 years in the music industry. As a singer and songwriter (Ivory and Gold/ Universal Music), before I started BEAUTYHERO. So I can sing. And I love to cook.

Q: What is your latest buy? 
A: My latest buy is a box of the most beautiful angel cards and a reeeeaaally amazing olive oil.

Q: What scares you the most? 
A: Clowns, it´s still clowns.

Q: What words do you live by? 
A: “Of course you will make mistakes, but the biggest one would be not to try”

Q: What is your favorite skincare product? 
A: Special healing powder from Mario Badescu and everything with Niacinamide, Peptides and Hyaluronic Acid. Newest love is the Intense Hyaluronic Mask from woods_ cph.
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